The aromatic, full-bodied wines of the sub-region owe their quality to a long viticulture tradition, specific natural conditions, as well as the talent and skills of the local vintners. The oldest witnesses to the history of viticulture in the region are archaeological findings from the times when Roman legions settled here, chronicles from the local monasteries and the documents of Czech rulers. The monastery of Premonstratensians in Louka was for centuries the centre of economic and spiritual life in the sub-region of Znojmo. The activities of another monastic order, the Benedictines in Rajhrad, are linked to the oldest document, which contains a reference to the wine tithe (year 1122). Viticulture here experienced a great boom in the late Middle Ages, when even affluent burghers of the town of Znojmo founded vineyards and the wine trade yielded wealth and prerogatives for the town.    

Counterbalancing the decay of the Thirty Years’ War was a surge in viticulture and dynamic development in succeeding centuries, which was terminated by the Phylloxera contagion and rot diseases by the end of the 19th century. The renovation of vineyards and planting of new cultivars were the first steps in the harmonic development of vine growing at the threshold of modern times – this development was only temporarily interrupted by the displacement of the original population.

At the boundary of two geological systems – the Bohemian Massif and the Western Carpathians – with soils containing a gravel subbase, loess and intermittent loam, grapes producing white aromatic wines prosper in particular. On the lee side of the Bohemian and Moravian Highlands, grapes retain more aromatic substances as a result of relatively slow ripening. The main variety in the sub-region is Grüner Veltliner, but Müller-Thurgau, Sauvignon and White Riesling also achieve excellent quality here. The local Pinot Noir sticks very much to the traditional character of this variety. The northerly part of the sub-region – surrounding Dolní Kounice and Moravské Bránice – is characterised by the growing of purple varieties that are comparable with the best red wines of the sub-region of Velké Pavlovice.